Entrepreneurial Families Create Unique Financial Challenger

Press Release, September 11, 2020

Wictor Family Office strengthens its position in Swedish wealth management by acquiring shares in Quesada Kapitalförvaltning. The companies share a modern approach to wealth management, providing impartial advice where the customer truly takes center stage. A unique aspect of Wictor Family Office is that both owners and customers invest on equal terms in the recommended products, aiming to create an independent entrepreneur-owned challenger to traditional capital managers.

Wictor Family Office, owned by several entrepreneurial families, employs a fee-based payment model without commissions and kickbacks. Being independent of banks, fund companies, and other financial institutions gives the company a unique market advantage, focusing solely on the customer's best interests.

"We started Wictor Family Office because we believed there was a shortsightedness in the financial advisory industry with excessively high fees and inadequate transparency. We invest our own money in the products and services we recommend to our customers," says Sara Viktorsson, CEO of Wictor Family Office.

The acquisition of Quesada, along with the merger with FMG+ earlier this summer, means the company can offer a broader range of products and services and have greater negotiating power.

Wictor Family Office and Quesada share the goal of delivering personal and long-term solutions based on honesty and integrity. They are confident that this will open up even more opportunities in the future.

Tommy Jacobson, Chairman of Quesada's parent company Varenne, says,

"With this deal, we are creating an entrepreneur-driven business with the capacity to develop more products and services in an efficient and modern organization that meets our customers' demands for top-class asset management."

Sara Viktorsson believes that Quesada's and FMG+'s customers have similar needs to their own; they desire personal service that provides a comprehensive overview of their financial and family-related situation.

"We are so excited to welcome another addition to the family and look forward to a fantastic journey together."

Read more in Dagens industri, the back page of the print edition, September 11, 2020.

About Wictor Family Office: Wictor Family Office is one of Sweden's fastest-growing wealth managers and a modern challenger in an otherwise traditional market. They offer tailored solutions, providing customers with long-term perspectives, transparency, and independence. The company is owned and operated by entrepreneurs and caters to fellow entrepreneurs. They invest their own money on equal terms with their customers. The head office is located on Kaptensgatan in Halmstad, with local offices in Malmö and Stockholm. Wictor Family Office was founded by three entrepreneurial families.

About Quesada Kapitalförvaltning: Quesada was founded in 2000 by Tommy Jacobson and Sune Nilsson. The ambition was to build a business similar to the Swiss banks' approach to working with clients, focusing on the whole picture, including legal matters, taxation, and asset management. Today, the business is owned by Varenne AB, owned by the founders and around 200 Swedish private investors, as well as Ulf and Bo Eklöf, founders of Stadium.

About FMG+: FMG+ is a Stockholm-based asset management and advisory firm with international client engagement, specializing in wealthy business owners, sports stars, and artists. Since July 2020, FMG+ is part of Wictor Family Office.

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